Purpose of the study
This study was commissioned by The Brewers of Europe
to quantify the economic impact of the brewing sector in
the 27 Member States of the European Union.
In addition we also quantifed the economic impact
for the brewing sector in four other European countries:
Croatia, Norway, Switzerland and Turkey. The results of
the calculations for these four countries are not included in
the fgures we present in the frst seven chapters of this study
on the aggregate economic impact of the brewing sector.
The current study is the fourth edition of the economic
impact research undertaken by Ernst Young and
Regioplan. The frst was published in January 2006, the
second in September 2009 and the third in March 2011.
Economic impact
Three different effects were considered in order to provide
a complete picture of the economic impact of the brewing
sector; direct, indirect and induced impacts.
The
direct impact
is the effect generated directly
by brewing companies.
The
indirect impact
represents the impact of beer
producers on their suppliers. A highly diverse range of
goods and services needs to be purchased to facilitate
beer production. To mention just a selection : water,
agricultural products and packaging materials such as
bottles and cardboard. Breweries also hire engineers,
marketers, communications agencies and many more
services. This study considers six supply sectors :
suppliers of raw materials, utilities, packaging industry,
transport, media and marketing and other services.
The
induced impact
is the economic contribution of frms
in off trade outlets and the hospitality sector arising from
the sale of beers. The sale of beer by off trade outlets
and hospitality frms is an important source of economic
beneft. It is important to note that effects caused by the
sales of other drinks in the hospitality sector (e.g. spirits
and wine) are not within the scope of the study and are
thus not taken into account.
We measured the effects in three areas : employment,
value-added and government revenues.
Data collection
Most of the reported outcomes in this report are derived
from the following data sources :
Statistics from The Brewers of Europe.
Data obtained from a questionnaire completed by
national associations representing the brewing sector.
Data collected directly from individual breweries across
Europe through a detailed questionnaire.
Data from the European Commission and Eurostat.
Other sources.
For a small number of reported outcomes we have relied
on a reuse of existing data from our 2009 study.
2010
Our calculations were made for the year
2010
.
Disclaimer
The report is intended to serve general information
purposes only. The information provided was collected
and composed with continuous care and attention by
Ernst & Young and Regioplan.
In this process the national brewers’ associations from
the countries covered by the study were given
opportunities to react to the information and fgures for
their respective national beer market. Comments or
reactions were not provided by all of them. Therefore, no
rights can be derived from the information in this report.
Ernst & Young and Regioplan are under no circumstances
liable for damages of whatever nature, in anyway resulting
from the use of this report or resulting from or related to
the use of information presented on or made available
through this report or damages resulting from the non-
availability of this information in our report.
About the study
11
About the study