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0
1000
2000
3000
4000
5000
Agriculture
Utilities
Packaging industry
Equipment and other industrial activities
Transport and storage
Media and marketing
Services and other
4 | Indirect effects
of the brewing sector
While 243 million euro of the output stays within the brewing
sector as value added, the other 426 million euro accrues to
a number of suppliers. 
7
This stimulus has a signifcant economic impact on sectors
outside the brewing sector :
Almost half of the indirect employment generated by
the brewing sector is within the agricultural sector.
Other substantial effects are seen in media and marketing,
transport and the packaging industry. The total frst-round
employment effect of the brewing sector on supplying
sectors amounts at almost 2,800 jobs.
This primary effect can be estimated at about 65% of the
total impact. Therefore, the total impact will be about 4,300
jobs. This amount of indirect jobs due to beer is 160 jobs
less than in 2008.
Indirect employment effects are illustrated below:
7
Source : Eurostat, 2010.
8
(Domestic) stimulus is calculated on the basis of the questionnaire survey and Eurostat data.
9
Turnover per employee is obtained from Eurostat.
Source : Ernst & Young calculation (2011)
Sectors
Total Stimulus 
8
Stimulus for Finland
Turnover per
employee 
9
Number
of employees
(mln. €)
% spent
in own country
(mln. €)
(in €)
Agriculture
69.07
89%
61.47
46,440
1,324
Utilities
33.25
98%
32.59
908,710
36
Packaging industry (in hectolitres)
102.75
83%
85.28
361,391
236
Equipment
56.28
83%
46.71
361,391
129
Transport
64.80
98%
63.51
144,475
440
Media, marketing
89.11
86%
76.63
157,785
486
Services
11.08
86%
9.53
71,831
133
Total
426.34
376
2,783
First-round impact as % of total impact
65%
Total indirect effect of brewing sector
4,281
Source : Ernst & Young calculation (2009); Eurostat (2006)
Graph 16.2. / Indirect employment
16
103
Finland