1.137
0
3
6
12
9
15
Of which
exports
Production
0
300
600
900
1.200
1.500
13
Purchases
of supplies
Value added
Production
value (million €)
Million
hectolitres (hl)
271
2
4.000
0
500
1.000
1.500
2.000
2.500
3.000
4.000
3.500
0
500
1.000
1.500
2.000
2.500
Employment
Taxes, excise and social
security contributions (ssc)
brewing sector (million €)
1.273
308
443
Excise
VAT retail
VAT hospitality
Incomes taxes
and social
security
contributions
66
2 | Market structure, trends
and developments
3 | Direct effect
of the brewing sector
Italian breweries produced a combined total of12.8 million
hectolitres of beer in 2010, which is lower than in 2008
(13.3 million hectolitres)
40
. Consumption was relatively
stable at around 17 million hectolitres. Italian breweries
exported 1.9 million hectolitres of beer in 2010, which
means an on-going increase in export beer. Also imports
grew. In 2010 6.3 million hectolitres were imported.
According to the Italian Brewers Association there are
eight large brewing companies, which operate 14
breweries. The largest is an international brewery with a
market share of 41%. The second largest brewery has a
share of 26%. The number of microbreweries has increased
very rapidly in recent years. Because of this increase,
employment in the brewing sector has also increased.
The economic impact of the brewing sector is
infuenced by the following trends, developments
and characteristics of the Italian beer market and
the brewing sector
41
:
Per capita beer consumption in Italy is relatively low.
In 2007 the per capita beer consumption was half the
European average.
In the period 1975 to 2010, beer consumption per capita
increased strongly from 12.8 to 28.6 litres per capita.
At the same time alcohol consumption has decreased.
Although general beer consumption has slightly
decreased, the consumption of craft beer has increased.
The growth in national consumption was satisfed by
an increase both in imports and in national production.
The 14 large breweries are located across the country,
including fve in Central-Southern Italy.
There is a marked increase of micro brewing companies,
Italy has over 300 microbreweries.
Other developments which infuence the economic
impact of the brewing sector are :
Changes in composition of the resident population
in Italy : the number of inhabitants coming from
foreign countries with an established tradition of beer
consumption is growing. At the same time the number
of elderly people is increasing due to the lowest birth
ratio per capita.
The impact on the agriculture sector is quite high,
because a large share of the malt used is produced
in Italy. Italy has two production units, both in Central-
Southern Italy.
The direct economic impact of the brewing sector covers
more than 4,000 employees who together produce beer,
representing a value of 1,408 million euro. Compared to
2008, the total value decreased by 3.4%. However, the
direct economic beneft of the brewing sector for the Italian
economy is still signifcant.
40
Source : National Brewers’ Association of Italy, Associazione degli Industriali della Birra e del Malto, 2008 (Questionnaire among brewers’ associations).
41
Information from Associazione degli Industriali della Birra e del Malto, 2009; Associazione degli Industriali della Birra e del Malto, Annual year book 2007.
›
Graph 22.1. / Direct effect
›
Source : Ernst & Young calculation (2011)
The Contribution made by Beer to the European Economy
140