0 100 200 300 400 500 600 700 800
Agriculture
Utilities
Packaging industry
Equipment and other industrial activities
Transport and storage
Media and marketing
Services and other
In 2010, 35% of production value remained within the
Norwegian brewing sector as value-added. The other 65%
of 240 million euro in total turnover accrued to suppliers.
This stimulus of 156 million euro has a signifcant economic
impact on sectors outside the brewing sector, most
substantially on the agriculture sector. This high impact on
the agriculture sector is due to the relatively low turnover per
employee in this sector in comparison with other sectors.
Compared to other countries, there is no domestic
agricultural input for Norway. Most jobs are created in
the services sector and media and marketing sector.
The total frst-round employment effect of the brewing
sector on supplying sectors is estimated at approximately
400 employees.
,As this primary effect can be estimated at about 65%
of the total impact, the total impact will be about 700 jobs.
Indirect employment effects are illustrated below:
›
Source : Ernst & Young calculations
Sectors
Stimulus
Stimulus for Norway
Turnover per
employee
Number
of employees
(mln. €)
% spent in own
country
(mln. €)
(in €)
Agriculture
31.2
0
0
0
0
Utilities
6.3
100
6.3
918,756
7
Packaging industry (in hectolitres)
25.8
40
10.3
327,565
31
Equipment
11.7
50
5.9
327,565
18
Transport
23.7
100
23.7
292,783
81
Media, marketing
35.8
100
35.8
283,883
126
Services
21.7
100
21.7
135,036
161
Total
156
-
104
424
First-round impact as % of total impact
65
Total indirect effect of brewing sector
652
›
Source : Ernst & Young
calculations
›
Graph 28.2. / Indirect employment
4 | Indirect effects
of the brewing sector
The Contribution made by Beer to the European Economy
180