23%
55%
11%
11%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on
the hospitality sector is assessed as follows :
About 15% of all beer consumed in Poland is sold by
the hospitality sector (on-trade), which means 5.2 million
hectolitres is sold on-trade.
The average consumer price of beer in Polish pubs and
restaurants is estimated at 2.7 euro a litre (including VAT),
so that total consumer spending on beer in the hospitality
sector is almost 1.4 billion euro (including VAT).
Net consumer spending on beer is thus estimated
at 1.1 billion euro (using a 22% VAT tariff).
With an average hospitality turnover of 25,688
(excluding VAT) per person, this results in 44,426
hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
About 85% of total beer consumption (29.3 million
hectolitres) in Poland is beer sold by supermarkets
and other retail outlets.
With an average consumer price of 1.3 euro per litre
(including VAT), total retail consumer spending on beer
is estimated at 3.8 billion euro.
Total consumer spending excluding VAT is thus 2.1
billion euro.
With turnover per employee estimated at 141,544 euro
(excluding VAT), this means around 22,080 people owe
their jobs to retail beer sales.
There are approximately 15,000 employees in Polish
breweries. A further 75,500 jobs are created in the
supplying sector. Some 44,400 jobs are created in
the hospitality sector and 22,100 jobs in the wholesale
and retail due to sales of beer. The total employment
is 157,000 jobs.
›
Graph 29.3. / Total employment because of beer : 157,000 jobs
›
Source : Ernst & Young calculation (2011)
6 | Total employment
due to beer
189
29
Poland