10%
48%
36%
6%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on
the hospitality sector is assessed as follows :
About 28% of all beer consumed in Romania is sold by
the hospitality sector (on-trade), which means 4.8 million
hectolitres is sold on-trade.
The average consumer price of beer in Romanian
pubs and restaurants is estimated to be 1.7 euro a litre
(including VAT), so that total consumer spending on
beer in the hospitality sector is almost 799.5 million
euro (including VAT).
Net consumer spending on beer is thus estimated
at 644.9 million euro (using a 24% VAT rate).
With an average hospitality turnover of 17,635
(excluding VAT) per person, this results in almost
36,600 hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
About 72% of total beer consumption (12,2 million
hectolitres) in Romania is beer sold by supermarkets
and other retail outlets.
With an average consumer price of 0.8 euro per litre
(including VAT), total retail consumer spending on beer
is estimated at 991.4 million euro.
Total consumer spending excluding VAT is thus 799.5
million euro.
With turnover per employee estimated at 104,122 euro
(excluding VAT), this means around 7,700 people owe
their jobs to retail beer sales.
In 2010, approximately 4,200 persons were employed
in Romanian breweries.
42
In addition, 27,500 jobs were
created in the supplying sector. Some 36,600 jobs were
created in the hospitality sector and 7,700 jobs in the
wholesale and retail due to sales of beer. Therefore, total
employment due to beer was 76,000 jobs.
›
Graph 31.3. / Total employment because of beer : 76,000 jobs
›
Source : Ernst & Young calculations
6 | Total employment
due to beer
42
This included only the employees of the members of the Brewers of Romania Association. Eight breweries or beer producing companies are not members of this association.
205
31
Romania