Page 212 - BREWERS_Contribution_DEF_20111125-v2

This is a SEO version of BREWERS_Contribution_DEF_20111125-v2. Click here to view full version

« Previous Page Table of Contents Next Page »
8%
57%
24%
11%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on
the hospitality sector is assessed as follows :
About 40% of all beer consumed in Slovakia is sold by
the hospitality sector (on-trade), which means 1.4 million
hectolitres is sold on-trade.
The average consumer price of beer in Slovakian pubs and
restaurants is estimated at 2.1 euro a litre (including VAT),
so that total consumer spending on beer in the hospitality
sector is almost 303 million euro (including VAT).
Net consumer spending on beer is thus estimated
at 254.7 million euro (using a 19% VAT rate).
With an average hospitality turnover of 27,284 euro
(excluding VAT) per person, this results in 9,300
hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
About 60% of total beer consumption (2.2 million
hectolitres) in Slovakia is beer sold by supermarkets
and other retail outlets.
With an average consumer price of 1.4 euro per litre
(including VAT), total retail consumer spending on beer
is estimated at 303 million euro.
Total consumer spending excluding VAT is thus 254.7
million euro.
With turnover per employee estimated at 191,705 euro
(excluding VAT), this means around 1,300 people owe
their jobs to retail beer sales.
In 2010, approximately 1,800 persons were employed in
Slovak breweries. An additional 4,000 jobs were created in
the supplying sector. Some 9,300 jobs were created in the
hospitality sector and 1,300 jobs in the wholesale and retail
due to sales of beer. Therefore, total employment due to
beer was more than 16,400 jobs.
Graph 32.3. / Total employment because of beer : 16,400 jobs
Source : Ernst & Young calculations
6 | Total employment
due to beer
Slovakia
32
213