4%
71%
18%
7%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on
the hospitality sector is assessed as follows :
About 60% of all beer consumed in Slovenia is sold by
the hospitality sector (on-trade), which means 997,800
hectolitres is sold on-trade.
The average consumer price of beer in Slovenian pubs and
restaurants is estimated at 4.8 euro a litre (including VAT),
so that total consumer spending on beer in the hospitality
sector is almost 480 million euro (including VAT).
Net consumer spending on beer is thus estimated
at 400 million euro (using a 20% VAT rate).
With an average hospitality turnover of 48,028 euro
(excluding VAT) per person, this results in 8,300
hospitality sector jobs attributable to beer sales.
In 2008 we calculated 8,800 hospitality jobs.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
About 40% of total beer consumption (665,200
hectolitres) in Slovenia is beer sold by supermarkets
and other retail outlets.
With an average consumer price of 2.1 euro per litre
(including VAT), total retail consumer spending on
beer is estimated at 138 million euro. Total consumer
spending excluding VAT is thus 116 million euro.
With turnover per employee estimated at 266,275 euro
(excluding VAT), this means around 400 people owe
their jobs to retail beer sales.
In 2010, approximately 800 persons were employed in
Slovene breweries. An additional 1,600 jobs were created in
the supplying sector. Some 8,300 jobs were provided in the
hospitality sector and 400 jobs in the wholesale and retail
due to sales of beer. The total employment is more than
11,700 jobs. This is 260 fewer jobs than calculated for the
year 2008.
›
Graph 33.3. / total employment because of beer : 11,700 jobs
›
Source : Ernst & Young calculations
6 | Total employment due to beer
The Contribution made by Beer to the European Economy
220