4%
84%
9%
3%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on
the hospitality sector is assessed as follows :
About 66% of all beer consumed in Spain is sold by the
hospitality sector (on-trade), which means 23.3 million
hectolitres is sold on-trade.
The average consumer price of beer in Spanish pubs and
restaurants is estimated at 4.5 euro a litre (including VAT),
so that total consumer spending on beer in the hospitality
sector is almost 10.5 billion euro (including VAT).
Net consumer spending on beer is thus estimated
at 8.9 billion euro (using an 18% VAT rate).
With an average hospitality turnover of 48,104
(excluding VAT) per person, this results in 185,400
hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail can
be similarly assessed :
About 34% of total beer consumption (12.0 million
hectolitres) in Spain is beer sold by supermarkets
and other retail outlets.
With an average consumer price of 1.8 euro per litre
(including VAT), total retail consumer spending on beer
is estimated at 2.1 billion euro.
Total consumer spending excluding VAT is thus
1.8 billion euro.
With turnover per employee estimated at 219,161 euro
(excluding VAT), this means around 8,300 people owe
their jobs to retail beer sales.
In 2010, approximately 6,760 persons were employed
in Spanish breweries. In addition, 20,700 jobs were
created in the supplying sector. Some 185,400 jobs were
created in the hospitality sector and almost 8,300 jobs in
the wholesale and retail due to sales of beer. Thus, total
employment due to beer was 221,128 jobs.
›
Graph 34.3. / total employment because of beer : 221,128 jobs
›
Source : Ernst & Young calculations
6 | Total employment
due to beer
34
227
Spain