187
0
1
2
3
4
5
Of which
exports
Production
0
50
100
150
200
250
300
350
4
Purchases
of supplies
Value added
Production
value (million €)
Million
hectolitres (hl)
120
0
2.250
0
500
1.000
1.500
2.000
2.500
0
50
150
250
200
100
350
300
400
Employment
Taxes, excise and social
security contributions (ssc)
brewing sector (million €)
139
94
114
Excise
VAT retail
VAT hospitality
Incomes taxes
and social
security
contributions
21
2 | Market structure, trends
and developments
3 | Direct effect
of the brewing sector
Exports and imports
In 2010, 987,800 hectolitres of beer was import into
Switzerland from 81 countries and all continents.
The main import markets are Germany, France,
and Portugal. Approximately 22% of the beer sold
in Switzerland is imported.
In 2010, 56,900 hl of beer that was produced in
Switzerland, was exported, destined for 28 countries.
The main export markets for Swiss beer are Germany,
France, and Italy.
Consumption patterns
During 2010, beer consumption moved from the
hospitality into the wholesale and retail sectors.
About half the beer consumed in the country reaches the
consumer in reusable containers (kegs or bottles), about
24% of beer was sold in disposable bottles and 29% in
cans. The consumption per capita is quite stable and was
57.3 litres in 2010.
Swiss breweries employ around 2,300 employees who
together produce 3.5 million hectolitres of beer with a value
of 307 million euro.
›
Graph 36.1. / Direct effect of the beer sector
›
Source : Ernst & Young calculations
Another substantial direct effect of the brewing sector
involves taxes and excises paid by brewers and beer
consumers. In 2010 excises amounted to 94 million euro.
18
Total VAT income for the Swiss Government was estimated
to be 252.9 million euro in 2010. Personal direct taxes, social
security contributions and payroll taxes paid by employees
and employers in the brewing sector totalled a further 21
million euro. As already stated, the production value of Swiss
breweries is 307 million euro. A relatively high share (39%) of
total turnover stays within the brewing sector as value-added.
Value-added equals total reward for production factors used:
labour costs, interest paid and profts made.
Beer in 2008 Beer in 2009 Beer in 2010
Off-trade sales
48%
50%
52%
On-trade sales
52%
50%
48%
Marketing
Since February 2010, advertising for alcoholic
beer and wine is no longer prohibited (Radio/TV).
Revision on the Law on Alcohol
A revised law is foreseen to deal with all alcoholic
beverages, expanding its scope to categories other than
spirits. This will be a new situation for beer and probably
wine as from 2013.
Since May 2010, smoking has been banned in
restaurants, bars, and pubs larger than 80 m
2
.
The most important threats the beer sector
will face in forthcoming years are :
the new Law on alcohol
new law on prevention
(stricter) smoking ban
lower beer consumption
18
Source : Swiss Federal Customs Association, provided by the Schweizer
Brauerei-Verband (SBV)
The Contribution made by Beer to the European Economy
240