4%
86%
7%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on the
hospitality sector is assessed as follows :
About 48% of all beer consumed in Switzerland is sold
by the hospitality sector (on-trade), which means 2.2
million hectolitres is sold on-trade.
The average consumer price of beer in Swiss pubs and
restaurants is estimated at 10.1 euro a litre (including
VAT), so that total consumer spending on beer in the
hospitality sector is almost 2.2 billion euro (including VAT).
Net consumer spending on beer is thus estimated at
1.8 billion euro (using a 7.6% VAT rate).
With an average hospitality turnover of 67,524
(excluding VAT) per person, this results in 27,200
hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
About 52% of total beer consumption (2.4 million
hectolitres) in Switzerland is beer sold by the off
premises.
With an average consumer price of 2.9 euro per litre
(including VAT), total retail consumer spending on beer
is estimated at 681.1 million euro.
Total consumer spending excluding VAT is thus 567.6
million euro.
With turnover per employee estimated at 396,207 euro
(excluding VAT), this means around 1,400 people owe
their jobs to retail beer sales.
In 2010, approximately 2,300 persons were employed in
Swiss breweries. An additional 900 jobs were created in the
supplying sector. Some 27,200 jobs were created in the
hospitality sector and 1,400 jobs in the wholesale and retail
due to sales of beer. Thus, total employment due to beer is
a little over 31,700 jobs.
›
Graph 36.3. / Total employment because of beer : 31,700 jobs
›
Source : Ernst & Young calculations
6 | Total employment
due to beer
The Contribution made by Beer to the European Economy
242