Data on turnover and value-added per employee per
sector was obtained from Eurostat or the Beer study
2009 edition. For sector data NACE-codes (2002 rev.1.1,
classifcation of economic activities by the European
Union or equivalents by the national statistical institutes)
have been used : agriculture (code A agriculture, forestry
and fshing); packaging industry and equipment (D
manufacturing); utilities (E electricity, gas, and water
supply); wholesale and retail
1
(G wholesale and retail
trade; repair of motor vehicles and motorcycles);
hospitality (H Hotels and restaurants); transport (I
Transport storage, and communication); and other
services (O other community, social and personal services
activities, K real estate, renting and business activities).
The
induced employment
effect, resulting in employment
due to the sale of beer in the hospitality sector and in
retail, is estimated as follows :
Model for measuring induced employment
Depicted is the way the employment impact on the
hospitality sector is estimated. Estimates for retail are
made in a similar way. The turnover in the hospitality and
retail sector is corrected for the increased beer price in
both sectors instead of the general infation rate for index.
This is due to the fact that increase of the real price
of beer is much higher than the average infation rate.
Value-added due to the production
and sale of beer
The
direct value-added
in the brewing sector is obtained
through the questionnaires completed by breweries,
and Eurostat. The value-added in other sectors resulting
from the production and sale of beer (
indirect and
induced value-added
) is estimated on the basis of
the employment effects. The value-added in a particular
sector is estimated by multiplying the employment effect
by the apparent labor productivity (gross value-added per
person employed) in the sector.
Beer consumption
on-trade (volume)
Total beer
consumption
(volume)
Total consumer
spending on beer
on-trade
Consumer
spending on
beer ex VAT
Turnover per
employee in
hospitality sector
Total employment
in hospitality
sector due to
sale of beer
VAT paid by
consumers
% of beer
consumed
on trade
Average consumer
price per litre
on-trade
›
Source : Questionnaires
associations
›
Source : Questionnaires
and The Brewers of Europe
›
Source : European statistics
on VAT tariffs and Ernst & Young
Source : Eurostat and
‹
indexed data from Beer study
2009 edition
›
Calculated
›
Calculated
›
Source : Questionnaires
1
The percentage of value- added on beer in the wholesale and retail sector differs signifcantly from other products.
For this reason NACE code G5225 (retail sale of alcoholic and other beverages) has been used for the value-added per employee in wholesale and retail.
›
Calculated
The Contribution made by Beer to the European Economy
270