2%
10%
10%
78%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of breweries on the hospitality
sector is assessed as follows :
About 48% of all beer consumed in Belgium is sold
by the hospitality sector (on-trade), which means
almost 4.1 million hectolitres is sold on-trade.
The average consumer price of beer in Belgian pubs and
restaurants is estimated at 7.26 euro per litre (including
VAT), so that total consumer spending on beer in the
hospitality sector is 2.9 billion euro (including VAT).
Net consumer spending on beer is thus estimated
at 2.4 billion euro (using a 21% VAT tariff).
With an average hospitality turnover of 64,400 euro
(excluding VAT) per person, this results in 37,743
hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
Around 52% of total beer consumption (4.4 million
hectolitres) in Belgium is beer sold by supermarkets
and other retail outlets.
With an average consumer price of 1.55 euro per
litre (including VAT), total retail consumer spending on
beer is estimated at 680 million euro. Total consumer
spending excluding VAT is thus 562 million euro.
With turnover per employee estimated at 569,500 euro
(excluding VAT), this means 987 people owe their
employment to the brewing sector value added.
Approximately 5,100 people were employed in Belgian
breweries in 2010. Employment in supply sectors
due to the production and sale of beer amounts to
4,900 jobs. Around 37,743 jobs in the hospitality sector
and 987 jobs in the retail sector can be attributed to
the sale of beer. The total employment impact due to
beer production and sales in Belgium is therefore
48,700 jobs. This means a decrease of 5,400 jobs,
in comparison with 2008.
The employment impact of the brewing sector is
presented in the fgure below:
›
Graph 9.3. / Total employment because of beer : 48,700 jobs
›
Source : Ernst & Young calculation (2011)
(see Annex III for an explanation of the methodology).
6 | Total employment due to beer
The Contribution made by Beer to the European Economy
62