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0
2000
4000
6000
8000 10000
Agriculture
Utilities
Packaging industry
Equipment and other industrial activities
Transport and storage
Media and marketing
Services and other
4 | Indirect effects of
the brewing sector
This stimulus of 139 million euro has a signifcant impact
on sectors outside the brewing sector.
This effect can be observed in the following table.
One-third of the indirect employment is generated within
the agricultural sector. The effects in the packaging
industry, the media and marketing sector and the services
sector are also substantial.
The total frst-round employment effect of the brewing sector
on supplying sectors is around 5,200 jobs. This primary has
been estimated at about 65% of the total impact. Therefore,
the total impact will be around 8,000 jobs.
Indirect employment effects are illustrated below:
14
(Domestic) stimulus is calculated on basis of the questionnaire survey and Eurostat data.
15
Turnover per employee is obtained from Eurostat.
Source : Ernst & Young calculation (2011)
Sectors
Stimulus 
14
Stimulus for Bulgaria
Turnover per
employee 
15
Number
of employees
(mln. €)
%
(mln. €)
(in €)
Agriculture
26.28
70.3%
18.48
10,858
1,702
Utilities
7.18
100%
7.18
72,570
99
Packaging industry (in hectolitres)
32.59
58%
18.91
26,855
704
Equipment
16.23
50%
8.11
26,855
302
Transport
11.09
100%
11.09
26,548
418
Media, marketing
27.28
83.6%
22.80
20,232
1,127
Services
18.70
93.2%
17.43
20,232
861
Total
139.34
104
5,213
First-round impact as % of total impact
65
Total indirect effect of brewing sector
8,021
Source : Ernst & Young calculation (2011)
Graph 10.2. / Indirect employment
10
67
Bulgaria