466
0
10
5
15
20
Of which
exports
Production
0
100
200
300
400
600
500
800
900
700
17
Purchases
of supplies
Value added
Production
value (million €)
Million
hectolitres (hl)
3
336
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
0
200
100
300
400
500
7.000
160
96
163
Employment
Excise
VAT retail
VAT hospitality
Incomes taxes
and social
security
contributions
Taxes, excise and social
security contributions (ssc)
brewing sector (million €)
48
2 | Market structure, trends
and developments
3 | Direct effect
of the brewing sector
The Czech Republic can be regarded as ‘the home of beer’.
The frst record of brewing in the Czech territory dates back
to the year 993. Today, with an annual consumption of
15 million hectolitres, the Czech beer market is one of the
largest in Europe.
32
Beer consumption per capita (144 litres
per year) is actually the highest in Europe.
Czech breweries produced 17 million hectolitres of beer
in 2010; a decline of 14% in comparison to 2008.
The volume of exported beer has decreased by 19% to
almost 3 million hectolitres. The Czech brewers main export
markets are Germany, Slovakia and Russia. Recent years
have shown a signifcant increase in beer imports. Import
numbers are seven times higher than in 2008. The number
of hectolitres of beer imported was 140.000 in 2008 and
is now almost one million. The main import markets are
Poland, Hungary and Slovakia.
The economic impact of the brewing sector is
infuenced by the following trends, developments
and characteristics of the Czech beer market and
the brewing sector :
The Czech brewing sector has a very diverse landscape,
with large as well as medium and small (brew-pub)
breweries.
The Czech Republic is one of the largest producers of
malting barley (estimated at 705,300 tons in 2011-2012)
and has 34 maltings.
33
Other developments which infuence the economic
impact of the brewing sector are :
Beer consumption per capita has decreased from
159 to 144 litres since 2008.
A shift of demand from draught to bottled beer.
Increased consumption of Non-alcoholic beer.
Declining number of tourists.
The direct employment in the Czech brewing sector
consists of 7,000 jobs. In comparison to 2008, this
number has decreased by 5.4%. Czech breweries
together realise a production value of approximately
802 million euro, of which 466 million is spent on supplies.
The value-added of the Czech brewing sector is thus
336 million euro.
32
Source : Czech Brewers Association, 2011.
33
Source : Euromalt, 2010.
›
Graph 13.1. / Direct effect of the beer sector
›
Source : Ernst & Young calculation (2011)
The Contribution made by Beer to the European Economy
84