29
0
0,5
1
Of which
exports
Production
0
5
10
20
15
30
25
35
40
45
50
0,1
Purchases
of supplies
Value added
Production
value (million €)
Million
hectolitres (hl)
18
0
519
0
100
200
300
600
500
400
0
2
4
6
8
10
12
Employment
Taxes, excise and social
security contributions (ssc)
brewing sector (million €)
2
1
7
Excise
VAT retail
VAT hospitality
Incomes taxes
and social
security
contributions
2
2 | Market structure, trends
and developments
3 | Direct effect
of the brewing sector
The beer market in Malta is the smallest in Europe
refecting the size of the country. Malta has some 410,000
citizens and the total beer consumption in 2010 is forecast
as 196,000 hectolitres. The most important sector of the
Maltese economy is tourism. One could thus expect that a
large share of the total consumption is bought by tourists.
There is only one brewery in Malta. The brewer has
two principal beer brands and produced a total volume
of 130,000 hectolitres in 2010. A small share of the
production is exported to Italy where the Maltese brands
are sold in the hospitality sector as speciality/ niche beers.
Besides brewing beer, the Maltese brewery is active
in several other markets. Some of their other activities
include importing and distributing wines, spirits and
beer and bottling and distributing water. In addition to
franchising food service chains such as Burger King and
Pizza Hut restaurants, the market share of this company
on the Maltese beer market is around 65%. The other
35% of total beer consumption in Malta consists of
imported beer. Since Malta is a small country, around
two-thirds of the supplies for the Maltese brewery are
purchased abroad.
The Maltese brewery produced 130,000 litres of beer in
2010. This production has a value of approximately 47
million euro of which 18 million euro were value-added.
Aforementioned direct effects are higher than measured
for the year 2008.
›
Graph 26.1. / Direct effects of the brewing sector
›
Source : Ernst & Young calculation (2011)
Another substantial direct effect of the brewing sector
concerns taxes and excises paid by beer brewers and
consumers. Total government revenue from excises and VAT
were estimated to be 1.2 and 9.1 million euro respectively.
Personal direct taxes, social security contributions and payroll
taxes paid by employees and employers in the brewing
sector add up to another 2 million euro.
The Contribution made by Beer to the European Economy
164