4%
73%
9%
14% Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of breweries on the hospitality
sector is assessed as follows :
Approximately 27% (3.3 million hectolitres) of the total
beer consumption in the Netherlands is sold by the
hospitality sector (on-trade).
The average consumer price of beer in Dutch pubs
and restaurants is 9.51 euro a litre (including VAT), so
that total consumer spending on beer in the hospitality
sector is 3.1 billion euro (including VAT).
Net consumer spending on beer is thus estimated
at 2.6 billion euro (using a 19% VAT rate).
Average turnover per person employed in the Dutch
hospitality sector amounts to 47,000 euro per year.
It can be calculated that around 56,100 jobs in the
Dutch hospitality sector can be attributed to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly estimated :
About 73% of total beer consumption (8.9 million
hectolitres) in the Netherlands is beer sold by
supermarkets and other retail companies.
With an average consumer price of 1.58 euro per litre
(incl. 19% VAT), total consumer spending on retail beer
is estimated at 1.4 billion euro. Total consumer spending
excluding VAT is thus 1.2 billion euro.
Because the annual turnover per employee in the retail
sector is estimated at 380,300 euro, this means a little
over 3,100 people owe their jobs to retail beer sales.
In 2010, approximately 6,750 people were employed in
Dutch breweries. Employment in supplying sectors is quite
important with a total number employed in these sectors
arising from the brewing sector of around 11,100.
Around 56,100 in the hospitality sector and 3,100 jobs in
the retail sector can be attributed to the sale of beer.
The total employment impact due to beer production
and sales in the Netherlands is therefore 77,100 jobs.
Compared to 2008 this represents a decrease of around
7,200 jobs.
›
Graph 27.3. / Total employment because of beer : 77,100 jobs
›
Source : Ernst & Young calculation (2011)
(see Annex III for an explanation of the methodology).
6 | Total employment
due to beer
27
173
The Netherlands