17%
53%
5%
Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of the breweries on
the hospitality sector is assessed as follows :
About 23% of all beer consumed in Turkey is sold by
the hospitality sector (on-trade), which means 2.1 million
hectolitres is sold on-trade.
The average consumer price of beer in Turkish pubs and
restaurants is estimated at 3.93 euro a litre (including VAT),
so that total consumer spending on beer in the hospitality
sector is almost 831 million euro (including VAT).
Net consumer spending on beer is thus estimated
at 705 million euro (using an 18% VAT rate).
With an average hospitality turnover of 24,701
(excluding VAT) per person, this results in 28,500
hospitality sector jobs attributable to beer sales.
Compared to 2009 the employment in the hospitality
sector fell down with 1,500 jobs.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
About 77% of total beer consumption (7.1 million
hectolitres) in Turkey is beer sold by supermarkets
and other retail stores.
With an average consumer price of 2.62 euro per litre
(including VAT), total retail consumer spending on beer
is estimated at 1.9 billion euro.
Total consumer spending excluding VAT is thus 1.6
billion euro.
With turnover per employee estimated at 172,454 euro
(excluding VAT), this means around 9,100 people owe
their jobs to retail beer sales. In 2009 9,800 workers in
the retail sector owe their job to beer.
In 2010, approximately 2,400 persons were employed in
Turkish breweries. In addition, 13,600 jobs were created
in the supplying sector. Some 28,500 jobs were created in
the hospitality sector and 9,100 jobs in the wholesale and
retail due to sales of beer. Thus, total employment due to
beer is 53,600 jobs. This fgure is some 1,500 jobs lower
than in 2009.
›
Graph 37.3. / Total employment because of beer : 53,600 jobs
›
Source : Ernst & Young calculations
6 | Total employment
due to beer
37
249
Turkey