Hospitality versus retail
There is a large difference between the Member States
of the European Union in the percentage of on-trade
(consumption in the hospitality sector) and off-trade
(consumption obtained in the retail sector). In countries like
Ireland, Portugal, Spain and Greece, over 60% over the
beer is sold in pubs and restaurants. In countries like the
Baltic states most beer consumption is in the home. In the
countries where the majority of beer is sold in the hospitality
sector, the induced employment effect is relatively high.
›
Source : Ernst & Young calculation (2011)
(see Annex III for an explanation on methodology).
›
Source : Ernst & Young calculation based on input
from the National Brewery Associations (2011).
›
Graph 4.6. / Employment in the EU retail sector
due to beer : 103,000 jobs
Germany
Poland
United Kingdom
Spain
Romania
Italy
France
The Netherlands
Finland
Sweden
Bulgaria
Lithuania
Czech Republic
Austria
Other countries
17%
15%
13%
8%
7%
5%
5%
3%
2%
2%
2%
2%
12%
3%
3%
More than 10% increase
3% - 10% increase
Stable (-2% - +2%)
3% - 10% decrease
More than 10% decrease
›
Graph 4.7. / Development in the on trade consumption
of beer per country in 2010 compared to 2008
Despite the cultural differences of drinking beer in the
pub or at home, in almost all countries there is an ongoing
trend towards off-trade consumption of beer (see graph
4.7). Within the European Union, in 20 Member States
the percentage on-trade consumption decreased, in 5
Member States it remained stable and in 2 Member States
it increased. Looking at the non EU-members we studied,
in Norway and Switzerland relatively more beer is bought in
the hospitality sector. In Sweden the on-trade percentage
decreased, and the percentage is stable in Croatia.
The economic downturn explains the impact of employment
fgures, due to changes in consumption habits.
The reduction of purchasing power has led to the shift
from on- to off-trade. Additionally, consumers have turned
towards private labels at the expense of branded beers.
As a result of this the average off-trade price has fallen.
37
Employment
04