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0
1000
2000
3000
4000
5000
Agriculture
Utilities
Packaging industry
Equipment and other industrial activities
Transport and storage
Media and marketing
Services and other
4 | Economic impact of breweries
on goods and services suppliers
With 40% of the value of the output produced staying within
the frm as value-added, the other 60% of the 912 million
euro of total turnover accrues to a number of suppliers.
This stimulus of 536 million euro has a signifcant economic
impact on sectors outside the brewing sector. This effect
can be observed in the following table.
The major sectors in which indirect employment is
generated by the brewing sector are agriculture, media
and marketing and services. The total frst-round
employment effect of the brewing sector on supplying
sectors is around 3,200 employees.
This primary effect is estimated to be about 65% of
the total impact. Therefore, the total impact will be
approximately 5,000 jobs. Indirect employment effects
are illustrated below:
5
(Domestic) stimulus is calculated on basis of the questionnaire survey and Eurostat data.
6
Turnover per employee is obtained from Eurostat.
Source : Ernst & Young calculation (2011)
Sectors
Stimulus 
5
Stimulus for Austria
Turnover per
employee 
6
Number
of employees
(mln. €)
%
(mln. €)
(in €)
Agriculture
70.26
58%
45.76
39.189
1,168
Utilities
25.01
100%
25.01
724,788
35
Packaging industry (in hectolitres)
80.34
67.2%
53.96
231,121
233
Equipment
57.68
51.2%
29.54
231,121
128
Transport
63.25
97.9%
61.92
188,752
328
Media, marketing
160.59
84.1%
135.03
148,519
909
Services
78.95
90.7%
63.76
148,519
429
Total
536.08
415
3,200
First-round impact as % of total impact
65%
Total indirect effect of brewing sector
4,969
Source : Ernst & Young Questionnaire among breweries (2011)
Graph 8.2. / Indirect employment
08
55
Austria