Direct effect (breweries)
Indirect effect (suppliers)
Hospitality industry
Retail
10
%
6
%
13
%
71
%
5 | Induced effects of the brewing sector
Hospitality sector
The economic impact of breweries on the hospitality
sector is assessed as follows :
Approximately 33% of all beer consumed in Austria is
sold by the hospitality sector (on-trade), which means
2.9 million hectolitres is sold on-trade.
The average consumer price of beer in Austrian pubs
and restaurants is 6.26 euro per litre (including VAT), so
that total consumer spending on beer in the hospitality
sector is 1.8 billion euro (including VAT).
Net consumer spending on beer is thus estimated
at 1.5 billion euro (using a 20% VAT rate).
With an average hospitality turnover of 55,900 euro
(excluding VAT) per person, this results in 27,300
hospitality sector jobs attributable to beer sales.
Retail
The importance of the brewing sector for retail
can be similarly assessed :
Approximately 67% of total beer consumption
(5.95 million hectolitres) in Austria is of beer sold by
supermarkets and other retail outlets.
With an average consumer price of 1.54 euro per
litre (including VAT), total retail consumer spending on
beer is estimated at 916 million euro. Total consumer
spending excluding VAT is thus 763 million euro.
With turnover per employee estimated at 358,000 euro
(excluding VAT), this means 2,100 people owe their jobs
to retail beer sales.
Approximately 3,860 people were employed in the
Austrian breweries in 2010. Employment in supplying
sectors is very important with a total number employed
in these sectors arising from the brewing sector of
around 5,000.
Around 27,300 jobs in the hospitality sector and 2,100
jobs in the retail sector can be attributed to the sale
of beer. The total employment impact due to beer
production and sales in Austria is therefore 38,300 jobs.
Compared to 2008, this means a decrease of 2000 jobs.
›
Graph 8.3. / Total employment because of beer: 38,300 jobs
›
Source : Ernst & Young calculation (2011)
(see Annex III for an explanation of the methodology).
6 | Total employment due to beer
The Contribution made by Beer to the European Economy
56